SAP HXM

SAP SuccessFactors was gearing up for the launch of their Human Experience Management (HXM) solutions. We designed the brand strategy for HXM: narrative, lexicon, visual identity, and video assets. All assets were streamlined within a single brand kit to guide all go-to-market launch activities, globally. To support the launch, we produced a launch video, social content, email communications, and a complete go-to-market (GTM) campaign playbook. Launch activities included social launch strategy, sales kickoff integration, brand-to-demand advertising, content syndication, and virtual events.