RBC Campus

The Insight: Money is tight for students– especially in the current economic climate. RBC wanted to offer students a suite of banking products that could help save them a few bucks. To spread the word we created a promotion to "Stimulate" the student economy by giving away weekly prizes of $1000. We had a lot of success with the campaign so ran it for a second year with a slight twist. Awards include: AME Awards – Bronze CMA Awards – 2 silvers and 1 bronze IAB MIxx Awards – Silver