Canadian Club Lost Case

Canadian Club wanted to re-run a very successful promotion from the 1970's where they hid cases of Canadian Club all over the world. One of them was never found so this promo was all about going after "the lost case". The fully-integrated campaign consisted of print, online and in-retail advertising as well as on-premise collateral and promotions. Everything drove consumers back to an online contest website– and the winner got to go on an expedition to hunt for the lost case!